WDX#2 - Conversion and Behaviour Design (Live & Streaming)

Design Talk
Design Talk
Upcoming event
Date and time
May 11, 2023 6:00 PM
Location
Raw HQ Level 2/28-30 Queen St, Chippendale NSW 2008
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Conversion triggers: UX and behavioural design techniques to boost website conversions

Agenda

  • 6:00 pm: Entry
  • 6:20 pm: Intro: Phillippe 10mins
  • 6:30 pm: Talk #1 by Rebeka Hall
  • 6:50 pm: Q&A time
  • 7:00pm: Talk #2 by Patrick Dunne
  • 7:20 pm: Q&A time 20 mins
  • 7:30pm: Networking
  • 8:30pm - 9pm: End of meetup

Details

After our successful launch of the new brand "WDX" (Web & Digital Experiences), we're excited to launch our second event!

What is WDX?

WDX is a digital design community where we share industry expertise to empower individual members and create a world of powerful design. More info on https://wdx.design

Agenda:

  • 6:00 pm: Entry
  • 6:20 pm: Intro: Phillippe 10mins
  • 6:30 pm: Talk #1 by Rebeka Hall
  • 6:50 pm: Q&A time
  • 7:00pm: Talk #2 by Patrick Dunne
  • 7:20 pm: Q&A time 20 mins
  • 7:30pm: Networking
  • 8:30pm - 9pm: End of meetup

Details:

First Talk: Rebeka Hall - Experience Design Team Lead at Sitback Solutions

Topic: Conversion triggers: UX and behavioural design techniques to boost website conversions

Just like every business needs a website, every website should be optimised for conversion; be that purchasing a product, creating an account or simply sharing some content. But when visitors just aren't doing the thing you want them to do on your website, how do you go about improving this? The answer lies in conversion-driven design - a discipline targeted specifically at designing experiences that achieve a single business goal.

Join us to hear Experience Design Team Lead, Rebeka Hall, share insights and actionable techniques that you can start using immediately, and leverage conversion-driven design in your business. Learn how to select the right behaviour to focus on, how to change that behaviour for the better, and then how to measure your success.

Talk #2: Patrick Dunne - Senior Product Designer at Zoomo

Topic: Behaviour by Design - Designing experiences that drive action.

In this talk, Patrick will delve into the principles of behavioural design and how that can be applied in designing experiences that drive actions for your customers.

With interesting examples and practical tips, Patrick will demonstrate how subtle design choices can have a profound impact on user behaviour for your experience. Whether you're a software developer, product manager, or designer, this talk will provide you with the tools and knowledge you need to effectively design experiences that drive action.

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Join us for learning, networking, or hanging out with amazing designers!As usual, we will have a Meet&Greet session for people looking for jobs and companies looking to hire to connect. Upon arrival at our meetup, we’re going to be handing out stickers to everyone. These will be used to identify:

  • Looking for a Job
  • Looking to Hire
  • Here to party (meet a few people, learn a few things)

Looking forward to seeing you all!

Philippe from Raw Studio

Host

Philippe Hong
Founder @ Raw Studio
Designer & Entrepreneur, Philippe is the founder of RAW and organiser of the WDX event.

Speaker

Patrick Dunne
Senior Product Designer at Zoomo
I’m an Experience Designer that believes in delivering value over the pretty things. Never afraid to ask questions, I focus on engaging with people through meaningful conversation to understand the real issues at heart. This allows me to help businesses design and innovate user-centric products and services with the clear goal of being functional, desirable and viable for their customers.
Rebeka Hall
Experience Design Team Lead at Sitback Solutions

Panel speakers

Patrick Dunne
Senior Product Designer at Zoomo
Rebeka Hall
Experience Design Team Lead at Sitback Solutions