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Get Business Buy-in for design 💬
Course Overview
How frustrating is it, when you’ve spent hours designing a great customer experience, only to have it ignored by the business!?
If you want to get to the next level in your design career and make real impact with your work, it’s essential you are a strong, smart communicator.
In this workshop series you’ll learn –
- The key ingredients needed for business buy-in.
- How to use storytelling to influence decision makers.
- The top 3 mistakes costing designers the tick of approval.
- How to be a confident advocate for your design team.
This is a rare, exciting opportunity to learn from one of the best design professionals in the industry.
Who is this course for?
Experienced designers
New to Design
Increase Confidence
What WILL YOU get out of this course?
1. Assertive communication
1. Benefits of assertive communication
2. Reflection activity
3. Components of assertive communication and applying it to design
1. Explore different communication styles
2. Explore how to be assertive in design
3. Examples of assertive communication
4. Assertive communication activity
5. Takeaway activity
2. Storytelling
1. Benefits of using storytelling in design
2. Reflection activity
3. Components of storytelling
1. Ways to structure stories
2. Explore ways to use storytelling in design
4. Storytelling activity
5. Takeaway activity
3. Influence
1. Benefits of influence
2. Reflection activity
3. Components of influence
1. Characteristics of a leader
2. Ways to influence others
3. Sources of influence
4. Influencing activity
Course schedule
1. Assertive communication
Initial courses with Sarah.
FRI July 7th - 6 pm to 8 pm AEST
2. Storytelling
Storytelling course with Sarah.
FRI July 14th - 6 pm to 8 pm AEST
3. Influence
Influence course with Sarah.
FRI July 21th - 6 pm to 8 pm AEST
What WILL YOU get out of this course?
Workshop lead Information
Meet Sarah Heimeier, your Workshop Lead
Sarah Heimeier is an award-winning Service Design Leader with almost a decade experience. She has led major transformation projects for some of Australia’s largest financial institutions, has spoken at UX Australia's Design Research conference, and won three Good Design awards.Sarah is currently Service Design Lead at Prospa, designing and delivering the company's vision. She has an Honours in Industrial Design and has completed the altMBA. With a love of learning, she's always looking for new things to pursue, such as improvisation, stand-up comedy and watercolour painting.
Frequently asked questions
Who is this course designed for?
This course is designed for designers of all levels who want to enhance their communication, storytelling, and influence skills in a business context.
What will I learn from this course?
In this course, you will learn effective techniques for assertive communication, storytelling, and influence in design. The course is focused at techniques for designers. You will develop practical skills, learn different strategies, and gain insights on how to apply these concepts in the workplace.
How long is the course and what is the schedule?
The course runs for 6 hours total. It is divided into 3 sessions. Each session is approximately 2 hours in length. The schedule and specific dates can be found on the course registration page.
Can I receive additional support beyond the course materials?
Absolutely! Sarah offers the option to book coaching sessions to further support your design development journey. She can provide personalised guidance, answer specific questions, and offer tailored advice to help you apply the course concepts to your unique situations. You can book coaching sessions at an additional cost by booking at this link. It's an excellent opportunity to receive 1:1 support and further enhance your learning experience. You can book in coaching after the course too if you need further support, or to receive coaching on other topics.
Will there be practical exercises and activities?
Yes, the course includes interactive exercises, case studies, and practical takeaway activities that allow you to apply the concepts learnt in real-world scenarios.
Is there any prerequisite knowledge or experience required?
There are no specific prerequisites for this course. It is suitable for both beginners and experienced designers looking to enhance their communication, storytelling and influence skills.
Will there be opportunities for interaction and networking?
Yes, the course encourages active participation and provides opportunities for group discussions, networking, and sharing experiences with fellow participants.
How do I register for the course?
Registration details and instructions can be found on the course registration page. Simply follow the provided steps to secure your spot in the course.
Is this course self-paced or instructor-led?
This course is instructor-led, with scheduled sessions and live interactions with the instructor and other participants. The sessions are designed to provide a structured learning experience and allow for real-time engagement and discussions.
Is the course in person or online?
The course will be fully in-person. Held at 28-30 Queen St, Chippendale NSW 2008
Will there be opportunities for personalised feedback on my work?
While this course primarily focuses on providing valuable content and practical exercises, personalised feedback on individual work may be limited due to the course format and the number of participants. However, Sarah will strive to address common questions and provide general guidance during the sessions. At an additional fee, you have the opportunity to sign up for personalised, 1:1 coaching with Sarah during or after the course. If you’re interested in coaching, you can book here or reach out to Sarah Heimeier on LinkedIn.
Can I cancel my enrolment in the course and receive a refund?
We understand that circumstances may change, but please note that once you have enrolled in the course, cancellations and refunds are not available. We encourage you to carefully consider your commitment to the course before registering. If you have any questions or concerns, please reach out before signing up for the course.
Master Communication in Design — Influence decision-makers with design
